Scope of Work

These are the areas in which Morvarid has experience, knowledge, and is open to collaborating on projects, partnerships, and creative initiatives.

Research

• Conducting in-depth research on artists, artworks, exhibitions, and regional and international art markets. This includes artist profiling, institutional analysis, and archival development to support curatorial decisions, strategic planning, and cultural storytelling.

Strategic Planning

• Supporting research-led strategic planning across cultural and corporate contexts. Work includes peer analysis, positioning, and contributing to long-term digital, communications, and audience engagement strategies aligned with institutional objectives.

Marketing & Communications

• Developing and implements marketing and communications strategies for exhibitions, institutions, and consultancy projects. Experience includes content planning, and cross-platform communications designed to strengthen visibility, consistency, and audience engagement.

Graphic & Web design

• Designing visual and digital assets including presentations, reports, social media content, and websites. Work focuses on clarity, visual coherence, and user-friendly navigation, supporting strong narratives across institutional and consultancy platforms.

Analytics & Data

• Analyzing website and social media performance to inform strategy and optimization. This includes engagement tracking, reporting, and translating analytics into actionable recommendations to improve content effectiveness and audience reach.

Social Media Consultation

• Providing strategic social media consultation for institutions, brands, and artists. This includes Instagram strategy, digital positioning, and professionalization workshops that support sustainable online presence and culturally relevant storytelling.